Though we specialize in making videos that tell the story of a brand, that doesn’t mean that story isn’t best told through a traditional commercial. Commercials are effective because they can quickly make an emotional connection with the viewer while highlighting some important feature of the brand AND encouraging the viewer to experience it for themselves (this is called a Call To Action.)
Video production companies rarely make commercials for themselves. But when we received the opportunity to run a 30 second commercial on all American Airlines domestic flights during the month of June, we just had to take advantage of it.
So in the storytelling style that defines our work, we told our own story.
From India to Indiana, and London to LA, we’ve traveled the globe, capturing Continue reading →
In the world of skateboarding in the 80s and 90s, no name was bigger than Christian Hosoi. In fact, no one went bigger than “The Christ.” Living like the stereotypical rockstar, his life took a tragic turn when rampant drug use got him arrested in the Honolulu airport.
The Interpreter Services department of Florida Hospital asked us to create a promotional and instructional video for their new Video Remote Interpreting service. The video would be played internally to the hospital staff of 15,000.
Software rollouts are often pretty boring, so we decided that humor would be a good way to grab people’s attention. However, the challenge was NOT to make fun of people who speak American Sign Language, nor make light of what can be a life and death situation.
We landed on this concept of a patient who was having a difficult time communicating with a nurse. Frustrated, the nurse turns to Video Remote Interpreting. Sandwiched in the middle of the video, is a very short instructional on how to use the software.
The Williams Company, based in Orlando, Florida, specializes in the construction of medium size commercial, retail and government buildings. Last year the completed a unique project for Goodwill Industries of Central Florida: the construction of a building that was 98% made in America.
They asked us to create a short video that can be used to showcase the project. They wanted to inspire other builders and other developers to try similar projects.
Since the budget was pretty low, we decided to use still photos and put them in motion. We liked the idea of still photos because in many ways, still photos capture our attention more than video. There is an almost magical quality to a single moment captured in time.
Kristi Overton Johnson is probably the most dominate women’s waterskier of all time. Her world record stood for nearly 20 years. But her life story is one filled with pain, disappointment and self-doubt.
This mini documentary, produced with This Iz My Story is the life story of Kristi Overton Johnson.
Recently launched on-line magazine Modern Widows Club, asked us to put together a short video that they can include on the front page of their website. Working with a very limited budget, we were able to capture the heart of the widows who call Modern Widows Club their home.
The concept was simple: have actual widows tell us in one sentence what MWC means to them. We ask them to finish this sentence: “Modern Widows Club is a place where …”
The result is a very real, authentic portrayal of Modern Widows Club, from the very people who are a part of it.
Lawton Printers (www.lawtonprinters.com) is a 5th generation family owned small business in Central Florida. The challenge for this video was to tell a compelling story that would mean something to prospective and current customers, but also capture the story of the legacy of their unique history.
We decided to start the story with how Lawton Printers came into being. Then we skipped much of the middle, and ended with the current challenges/opportunities of the current generation owner. We decided to use a narrator to give the story some glue. The narrator also, gives us the feeling that someone is telling us a story of an old fashioned bedtime story. (We were actually going for a Dukes of Hazard feel.)
After watching this short film, we hope that you have an understanding that this BRAND stands for family values, community service, and customer relationship.
SHARES International, a division of Florida Hospital, commissioned this award winning film. They asked us to make a promotional video they can use to help raise awareness and fundraise. Their idea was to have a video of similar quality to that of a similar organization, The Smile Train. Their video, Smile Pinky, won an Oscar!
Those are pretty big shoes to fill.
So we went to Mexico to tag along with a team of medical professionals who performed the surgeries. However, we decided not to focus on the volunteers nor SHARES, the organization. Instead the real story was about the child patients. The real story was how the mission would impact children. And so we met little Manuel, the boy who desperately needed a clef palate surgery.
Perhaps we didn’t win an Oscar, but what we came up with did win a prestigious award: a 2013 Telly Award.
The Mahima Home is a non-profit group home in Kolkata, India, whose primary purpose is to serve as a shelter home for girls who have been rescued from sex slavery. Though the story of their slavery is tragic and the story of their rescue is triumphant, we decided to focus on something else: the normalcy of the girls.
It’d be easy to draw out the story of their slavery or rescue. Instead, we decided to show how normal their lives are now that they are in the Mahima Home. By so doing, we’re painting the picture of hope and restoration that the home brings. By so doing, we’re painting the picture of these girls as champions, not merely victims or survivors.
For this short film, we get a glimpse into the average day of these girls: eating, getting ready for school, school, dance, play, and socializing. In it’s very simplistic, almost routine way, it’s a beautiful story.
Local photographer and designer Andi Mans asked us to create a promo video she can put on the front page of her website. Andi feels that brides hire her not only based on the quality of her photos, but also because of her personality. So she really wanted her personality to come through in the video.
The concept started with an idea from Andi, and we ran with it: Who is Andi Mans? We suggested to make it short since more often than not, shorter is better.
Andi tells us that she frequently received compliments on her video.
Discovery Church asked us to create a promo video for an upcoming large community service event. The goal was to identify the need, provide an opportunity to fill the need, and provide instructions on how to get involved. We decided to use motion graphics to tell a story.
The result was several thousand volunteers signing up to make a difference.
The official trailer for the feature length documentary Gator: The Story of a Legend.
Considered by most to be a pioneer in the extreme sport of wakeboarding, he simply went by the name “Gator.” At the peak of his career Gator suffered a terrible knee injury. While on the comeback, his recreational drug use became more serious. A few years and several bad decisions later, Gator was once again arrested, this time facing 25 years in prison.
Gator: The Story of a Legend, is a feature length documentary film chronicling the rise and fall of wakeboarding super star Erik “Gator” Lutgert. The film is a hopeful for ESPN’s 30 for 30 documentary series.
We make award winning BRAND VIDEOS. Your brand has a story to tell. Let us help you.