Category Archives: small-business

Hands-on review: Sony FS5 on location in India

Being a one-man crew is difficult. Being a one-man crew in the cacophony and madness of India is even more so. Recently I was asked to travel to India and capture stories and b-roll for Bajalia (www.bajalia.com) that would be aired as part of their primetime broadcast on The Home Shopping Network (www.hsn.com) for International Women’s Day. For this assignment I called on the Sony FS5.

If you’ve ever traveled to rural parts of India, you’ll know that inside village homes, lighting can be a real challenge. I thought about using the Sony A7s due to its excellent low light capabilities. But because of it’s form factor, lack of built in ND filters and it’s DSLR-style audio recording/monitoring, I decided an actual video camera would be much better. Continue reading Hands-on review: Sony FS5 on location in India

Old printer gets a new 30 second commercial

Lawton Connect is one of the oldest, consecutively family owned printing companies in America. And they are right on our backyard in Orlando, Florida. As part of their re-branding efforts, we were asked to shoot some footage for their slick, new website. As part of that effort, we put together this 30 second commercial.

Whether your commercial airs on TV or lives in social media, Red Eye Film Company is able to help you communicate your brand’s unique story through video.

Made in America

The Williams Company, based in Orlando, Florida, specializes in the construction of medium size commercial, retail and government buildings. Last year the completed a unique project for Goodwill Industries of Central Florida: the construction of a building that was 98% made in America.

They asked us to create a short video that can be used to showcase the project. They wanted to inspire other builders and other developers to try similar projects.

Since the budget was pretty low, we decided to use still photos and put them in motion. We liked the idea of still photos because in many ways, still photos capture our attention more than video. There is an almost magical quality to a single moment captured in time.

Modern Widows Club, A Place Where…

Recently launched on-line magazine Modern Widows Club, asked us to put together a short video that they can include on the front page of their website. Working with a very limited budget, we were able to capture the heart of the widows who call Modern Widows Club their home.

The concept was simple: have actual widows tell us in one sentence what MWC means to them. We ask them to finish this sentence: “Modern Widows Club is a place where …”

The result is a very real, authentic portrayal of Modern Widows Club, from the very people who are a part of it.

Telly Award Winner – The Lawton Printer Story

A 2013 Telly Award winner.

Lawton Printers (www.lawtonprinters.com) is a 5th generation family owned small business in Central Florida. The challenge for this video was to tell a compelling story that would mean something to prospective and current customers, but also capture the story of the legacy of their unique history.

We decided to start the story with how Lawton Printers came into being. Then we skipped much of the middle, and ended with the current challenges/opportunities of the current generation owner. We decided to use a narrator to give the story some glue. The narrator also, gives us the feeling that someone is telling us a story of an old fashioned bedtime story. (We were actually going for a Dukes of Hazard feel.)

After watching this short film, we hope that you have an understanding that this BRAND stands for family values, community service, and customer relationship.

Andi Mans Photography Demo

Local photographer and designer Andi Mans asked us to create a promo video she can put on the front page of her website. Andi feels that brides hire her not only based on the quality of her photos, but also because of her personality. So she really wanted her personality to come through in the video.

The concept started with an idea from Andi, and we ran with it: Who is Andi Mans? We suggested to make it short since more often than not, shorter is better.

Andi tells us that she frequently received compliments on her video.