A 2013 Telly Award winner.
Lawton Printers (www.lawtonprinters.com) is a 5th generation family owned small business in Central Florida. The challenge for this video was to tell a compelling story that would mean something to prospective and current customers, but also capture the story of the legacy of their unique history.
We decided to start the story with how Lawton Printers came into being. Then we skipped much of the middle, and ended with the current challenges/opportunities of the current generation owner. We decided to use a narrator to give the story some glue. The narrator also, gives us the feeling that someone is telling us a story of an old fashioned bedtime story. (We were actually going for a Dukes of Hazard feel.)
After watching this short film, we hope that you have an understanding that this BRAND stands for family values, community service, and customer relationship.