American Airlines hosted a video contest. The rules? Make a 30-60 “commercial” explaining how one flight changed the course of your business.
We latched onto the idea of using still photos, made to look like an old fashioned slide projector. Some of you might be old enough to remember sitting through those 🙂
Through several rounds of selection and voting, our video made it as one of three finalists. At a special event in Washington D.C., we were selected as the grand prize finalist.