W.C. Fields once said, “Never work with kids or animals.” This must have been an extraordinary bunch of kids because this was a fantastic video shoot. Once again the makers of the conversation game Face to Face asked us to help them make a promo video. So we came up with this fun commercial geared towards adults who work with teenagers.
Though we specialize in making videos that tell the story of a brand, that doesn’t mean that story isn’t best told through a traditional commercial. Commercials are effective because they can quickly make an emotional connection with the viewer while highlighting some important feature of the brand AND encouraging the viewer to experience it for themselves (this is called a Call To Action.)
Video production companies rarely make commercials for themselves. But when we received the opportunity to run a 30 second commercial on all American Airlines domestic flights during the month of June, we just had to take advantage of it.
So in the storytelling style that defines our work, we told our own story.