The Williams Company, based in Orlando, Florida, specializes in the construction of medium size commercial, retail and government buildings. Last year the completed a unique project for Goodwill Industries of Central Florida: the construction of a building that was 98% made in America.
They asked us to create a short video that can be used to showcase the project. They wanted to inspire other builders and other developers to try similar projects.
Since the budget was pretty low, we decided to use still photos and put them in motion. We liked the idea of still photos because in many ways, still photos capture our attention more than video. There is an almost magical quality to a single moment captured in time.
SHARES International, a division of Florida Hospital, commissioned this award winning film. They asked us to make a promotional video they can use to help raise awareness and fundraise. Their idea was to have a video of similar quality to that of a similar organization, The Smile Train. Their video, Smile Pinky, won an Oscar!
Those are pretty big shoes to fill.
So we went to Mexico to tag along with a team of medical professionals who performed the surgeries. However, we decided not to focus on the volunteers nor SHARES, the organization. Instead the real story was about the child patients. The real story was how the mission would impact children. And so we met little Manuel, the boy who desperately needed a clef palate surgery.
Perhaps we didn’t win an Oscar, but what we came up with did win a prestigious award: a 2013 Telly Award.
The Mahima Home is a non-profit group home in Kolkata, India, whose primary purpose is to serve as a shelter home for girls who have been rescued from sex slavery. Though the story of their slavery is tragic and the story of their rescue is triumphant, we decided to focus on something else: the normalcy of the girls.
It’d be easy to draw out the story of their slavery or rescue. Instead, we decided to show how normal their lives are now that they are in the Mahima Home. By so doing, we’re painting the picture of hope and restoration that the home brings. By so doing, we’re painting the picture of these girls as champions, not merely victims or survivors.
For this short film, we get a glimpse into the average day of these girls: eating, getting ready for school, school, dance, play, and socializing. In it’s very simplistic, almost routine way, it’s a beautiful story.
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